There's a gap in the market. Online newsletters have to be tightly focussed, but we think that most of the ones aimed at Internet entrepreneurs cover too narrow a field.

"all the secrets..." doesn't just tell you how to sell online.

We believe that to succeed you also need to continue marketing and selling in the off-line world. So we'll also be covering traditional mail order and local-area selling skills.
If you're a wedding photographer we'll help you build your business. The same goes if you run a corner store, or a 1000 other businesses. We're here to help you achieve success.
So look out for ideas and how-to-do-it advice packed articles on better business, computers, home-office, mail-order, marketing,
money-making, motivation, publicity, promotion, sales, telecommuting, and writing skills.

There might be a gap in the market, but is there room for yet another newsletter. Of course there is. If it's good - and by that I mean it does its job (helping you on your path to success) in an informative and entertaining way - then there's always room for another online publication. In the paper-based world, magazines, newsletters, and newspapers come and go. Some are huge successes and some fail. It's going to be the same online.
Publications are successful if people want to read them and advertisers want to advertise. I hope, and believe, this publication will be one of the winners.
So what are our credentials for writing it?
Working from our home office, in a sunny little town on the edge of Australia's Great Barrier Reef, is...
Katie: part-time office slave, advertising consultant, and teenage entrepreneur. She'll be handling a lot of the paper (e-mail) work and ad sales. In between horseriding and school assignments.

And there's me, Phil Wiley, father of Katie, publisher, and editor, of "all the secrets...".

* I'm a computer and business writer who's decided that, after 5 years of 100,000+ Australian readers in the hard copy paper-based world, it's time to bring my words online.

* I've been writing for magazines and newspapers since long ago schooldays, including many of the big name publications.
I've learnt to write fast, and to a deadline

* I've run a successful mail-order business.( a photography correspondence college)

* When I first moved to sunny Australia from London, and lost all my freelance contacts, I worked as a successful charity fundraiser (writing the greatest begging letters and brochures they'd ever seen). I've been a publicist, and PR Consultant.
I can write my socks off when I try really hard.
It sounds arrogant, but it's what I'm good at. We're all really good at one aspect of business.
When running your online or offline business focus on your own skills. Do what you do best. Enlist the help of others to do the jobs you're weakest at.

* I've run, and still do, my own part time (by choice) photography business.

* I write computer hardware and software reviews, and computer and business book reviews. (it's a great way of getting free books and software, and in the free advice and article section I'll show you can join me as a computer writer).

* After reading all this you'll be thinking I'm a
work-a-holic. But I'm not. I spend most of my time online, and then produce my work very quickly. I've got a high income, and Katie spends it all on her horses.

So to sum all that up: I'm a media pro who is obsessed with making a living with my computer so I can spend the rest of my life online and pay my huge Internet access bills.
(We pay by the hour in my part of Australia, plus big phone bills).
Back to About us or move on to
How to start your own newsletter

A letter from Phil Wiley

How we can help you make money and why we're not a get-rick-quick site