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affiliate program success, articles and advice... What
Does "The Matrix" Have To Do With Affiliate Products?
Four weeks ago, a movie called "The Matrix" hit the silver screen here in the U.S. It's a fantastic movie. Since its release, I've seen it four times. I'm ready to see it again. After seeing the movie for the first time, I became a zealot. I tried to get everybody to see it. Those who had already seen it, I encouraged to see it again. I truly believed "The Matrix" offered unsurpassed entertainment value. So, like any product that I believe in, I promoted it. Heavily. I gave colorful impromptu reviews of the movie. I peppered the reviews with every strong hint of irresistible special effects, storytelling and directing brilliance. I whimsically offered a full money-back guarantee. I told close friends, "See 'The Matrix.' If you hate it, I'll give you your seven bucks back. If you love it, tell others." In short, I promised benefits that people would be compelled to seek. And I made it risk-free. I stood behind the product. I've lost count of the number of people in my community who acted on my recommendation to see "The Matrix." With the exception of one person, those who saw the movie were awestruck. They loved it. They derived the value I promised. As for the one person who was unsatisfied, this lady wasn't really in my target market. My enthusiasm got the better of me and I forgot that she was a loyal patron of love stories and little else. Here's my point... I believe in the product. I'm convinced that nearly anyone who sees "The Matrix" will enjoy it. If I were earning a commission for every person who bought a ticket based upon my reviews and recommendation, you could consider this the studio's affiliate program. I send people to the box office. And I make money when they buy tickets. Affiliate products aren't much different. The only question is whether you actually believe in what you're hawking.
Don't sell crappy products. Respect your community. Offer them value. Try it before you sell it. Learn from Paul's example. See "The
Matrix." Don't simply promote it. That would be a tragic waste of bandwidth. Damon G. Zahariades |