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Customer
service - the importance of exceeding customer expectations.
by Phil Wiley
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I'm
scribbling this weeks issue in my reporters notebook, while
drinking a slow pint of Guiness in an Irish bar in the Australian
tropics.
Well, a second slow pint of Guiness.
This
second pint was unasked for, and brought over by the barmaid
a couple of minutes ago.
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"here's a free pint for you darling, because you're writing,
and the Irish love their writers..."
Wow! Now that's great customer service isn't it. In fact, it's really
fantastic customer service.
And that's what we should be giving the people who visit our websites,
people who sign up for our ezines, people who walk into ur stores,
and everyone else we do business with.
What's that old saying?
"always exceed the customer's expectations."
Well mine have certainly been exceeded here , I'll be telling my
friends about this bar and recommending it to people.
Wouldn't you like people to feel just this way about your web site?
Well give them a reason to. Offer great customer service by giving
something away to your ezine readers, by giving an unexpected bonus
to people who buy your product. Exceed people's expectations and
word will spread so fast that you'll find it hard to keep up with
all the new business.
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