Search Engine Positioning Tips - Notes and Hot Ideas

The GoTo Search Inventory Tool is brilliant for researching keywords to use. Type in a keyword or search phrase and it shows you how many times that word was looked up on Goto last month. Of course, it only shows you searchs done on Goto, but they are very representative of search engines as a whole.

To give you an example, I used to concentrate my meta tags, for press release and free publicity articles, around the term Free Publicity, because that's what I thought people searched for. But I was way out. Free publicity was only searched for 36 times. Press releases got 2448 searches. Make sure YOU'RE not missing out on visitors by targeting the wrong keywords. Look them up, and if necessary change your pages to drive traffic from a more popular search term.