1. WEB SITES THAT WILL
MAIL OUT YOUR PRESS RELEASE, or sell you media email addresses.
PR NEWSWIRE
For General News items try using PR Newswire at
http://www.prnewswire.com.
They post hundreds of press releases a day so make sure that yours is good so that it
stands out from the crowd. If you can't write a good release yourself consider hiring a
pro to do it for you. Writers charge anything from $50 $250 a page. Some change thousands.
But remember you can gain many thousands
of dollars of free publicity/advertising from the right release. Just make sure that it's
something the media will consider is news. PR Newswire charge around $300 to send out your
release.
BUSINESSWIRE
For business of financial news use Businesswire, at
http://www.businesswire.com.
Again they pump out hundreds of releases a day, and charge you around $500 for the
privilege of sending your release. They're so expensive because they have a great targeted
list of business and finance writers they mail to. So if your release doesn't deal with
those fields forget Businesswire.
IMEDIAFAX
Another place to consider is Imediafax, at
http://www.imediafax.com.
where you email them your releases and they distribute it by fax for 25c a page. You can
carefully target your audience to people in the field your trying to reach, and it's
reputed to bring great results. But at 25c a page it soon adds up to big dollars.
DIRECT CONTACT
Sell up-to-date media email addresses on disc or in a book.You can buy a list for $99 from
Direct Contact at 1-800-457-8746.
GEBBIE PRESS
The number One site has to be GEBBIE PRESS with lots of tips and tricks about public
relations and internet marketing. Plus 7000 links to print and electronic media on the
internet, 2800 email addresses for radio and tv stations, and 200 links to internet and
computer related magazines. You can either click on the links and visit all 7000
newspapers listed and try to find their email address, or you can buy a disc with the
addresses, or buy mailing labels.
http://www.gebbieinc.com
INTERNET NEWS BUREAU
A cheaper answer is to use the Internet News Bureau
who email your message to over 2000 journalists, me
included. I know it works because I often make use of the information they send me when
I'm writing my computer columns. Prices start at $55 for a couple of paragraphs
introducing your web site, and it costs around 3 times that for a longer press release.
http://www.newsbureau.com/welcome.cgi?1266
MEDIA-LIST
A pay site ....quite low fees...Site has a searchable database of media contacts and
allows a user to browse by industry, create downloadable files, and generate an email
mailing to any industry segment. http://media-list.com/
MEDIA-FINDER
Online media search at http://www.mediafinder.com/index.cfm
lists around 90,000 publications. Shows things like editors names, readership, a paragraph
on the aims of the publication, phone and fax number. No addresses, and very few have
emails addresses listed. But a good reference guide. Of course, you can get the lot if you
pay
2. WEB SITES THAT OFFER
MEDIA RESOURCES, LINKS, AND FURTHER ADVICE
AJR NEWSLINK
http://www.newslink.org
has some great lists and helpful articles.
ONLINE NEWSPAPER LINKS
If you're willing to do all the work yourself try this Australian directory which has a
page containing links to 3000 online newspapers throughout the world.
http://www.webwombat.com.au/intercom/newsprs/index.htm
MEDIA INFO LINK'S
And so does MEDIA INFO LINK'S online media directory at http://www/mediainfo.com/emedia
LINKS TO AGENCIES
For a good list of world-wide news agencies, such as UPI and Reuters, you can't beat
http://www.dds.nl/~kidon/media-link/agencies.shtml
which also has hundreds of other media links.
CINE MEDIA
And there's CINE MEDIA which bills itself as the largest film and media listing in the
world with over 18000 entries. You'll find it at
http://www.afionline.org/CineMedia/welcomes/you.html
PR PLACE - A FREE US MEDIA GUIDE
Your One-Stop Directory for Names, Addresses and Phone Numbers of Major Print and
Broadcast Media in the U.S. No email addresses, so no good for online press releases, but
you can access the names, addresses and phone numbers of major U.S. media. You may print
the lists as you see fit. They come from MDS's FREE "Pocket Media Guide," which
you can order at the site.
http://www.prplace.com/mds_guide/index.htm
ALSO AT PR PLACE
The Quick-Find Internet Source on Public Relations
http://www.prplace.com/
PR PLACE is your World Wide Web connection to the public relations field and related
interests. It includes addresses and hot links to PR organizations and
publications, on-line news services and databases, journalism interest groups, and more.
PRESS RELEASE HELP
You can find Press Release Help at
http://bblmedia.com/press_release_help.html
SAMPLE PRESS RELEASES
And sample releases at Ron Ruiz's Free Publicity & Promotion Resource Center
http://www.free-publicity.com/
The NETrageous
Publicity Resource Center
http://www2.netrageous.com/netrageous/pr/index.html
The site concentrates on helping you get heaps of free publicity for your product. They
provide great on and offline resources, from people who have generated millions of dollars
of free publicity themselves.
Public Relations Online Resources
http://www.impulse-research.com/impulse/resource.html
An excellent set of links from Impulse Research Corporation covering P.R. services,
associations, self-promotion sites, people finders, and various online publications.
Marketing SuperSite http://www.ntu.edu.sg/library/advrtise.htm
This resource list from the National Technology University in Singapore is almost too big.
Contains links to a massive number of articles and web sites concerned with promotion,
marketing and commerce on the Internet.
THE SEVLOID GUIDE
The Sevloid Guide to Web Publicity
http://www.sev.com.au/webzone/webpubli.htm
John Cook's primer on web publicity is not bad for the beginner: it's easy to leaf through
and learn something. It's a step by step guide to Web site promotion, featuring over 18
strategies on building your site traffic. . A good place to visit and very informative.
3. SITES WITH FREE LISTINGS OF JOURNALISTS EMAIL ADDRESSES.
GUGERELL
Definitely bookmark this site! Austrian Peter Gugerell provides contact information for
media worldwide. Send your press releases to reporters all over the globe:
USA, Europe, Canada, Middle East, Pacific Rim and many more. A tremendous resource.
http://www.gugerell.co.at/gugerell/media/
And here's a links page which contain links to newspapers, magazines and
journalistic resources of all kind:
http://www.gugerell.co.at/gugerell/media/e2indx.htm
CLICK PRESS DIRECT
An amazing site which gives you free access to the email addresses of over 1800 American
journalists. CLICK PRESS DIRECT puts you in contact with over 1800 of the nation's top
business newspapers and magazines. This site is especially helpful because it contains
direct links to the editors and reporters who determine content for their publications.
http://www.ideasiteforbusiness.com/cpress1.htm
and
http://www.ideasiteforbusiness.com/direct.htm
MIT Usenet E-Mail Addresses
Strictly speaking this doesn't fit in here, but it's a great resource for finding people's
e-mail addresses by searching Usenet postings. Journalists use Usenet too.Try searching
for "nbc.com" and take a look at the media contacts you get!
http://usenet-addresses.mit.edu/