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Letter
from Phil This is a long ezine because
my fingers got stuck to the keyboard Let's hope so :) Here's what's inside:
Hope you find something useful and interesting here....
PS. I've heard that the $0 trial memberships to
Corey
Rudl's New this month is an intriguing look behind the scenes at the site of a man who has made $200,000 profit this year selling truck-bed covers, and an 8 month old binocular site which has already sold over $104,000 of products. Give it a try. 1. Ok, on with the show. Let's start with the Neil Shearing interview... a few months ago, at his English seaside home, I had afternoon tea with Neil and his family, and taped him talking about how he uses a combination of his own products and affiliate programs to bring in a huge income. (the "huge income" bit is in my words, not Neil's). But I'm sure Neil would admit he does a lot more than get by. Anyway, not being a wizard at audio editing, I still haven't done anything with the tape, and now it's probably too late because Louis Allport has just released a combo ebook / audio of a 4 hour interview with Neil. It's called Super Affiliate Secrets Exposed. And that's just what it does.
Because it's such a long audio I was worried that my ailing phone line wouldn't be able to cope with the download, but cleverly it's split into "chapters" which correspond with the full transcripts in the ebook...so if you're still not on broadband, don't worry. To listen to these two clever, but down to earth, Englishmen talking about the best ways to make big affiliate profits visit this link The audio and ebook combo is $19.95 which I figure is a small price to pay. I've seen tapes of this kind of quality content selling for hundreds of dollars. But because I've invested in the resale rights for this product I've decided to sweeten the deal even more. If you buy the book and audio from my link you'll also receive a free copy of Ezine Experiment which I wrote about the other week. Of course, if you already own Ezine
Experiment I'll replace the bonus with another interesting product
I have the rights to. Just let me know at phil@ozemedia dot com.
When you use Google Adwords to drive traffic to your site you need to make sure you're VERY specific with your keywords. If you don't you'll be paying for visitor who might not be interested in your site and what you're selling. So you'll be wasting your money. You should also negative-match your keywords, so that your ad won't show if the user's search includes that word. You can find out how to do it on this Google Adwords page. Taking the keyword phrase"work from home" as an example. Your ad will appear every time someone types one of these phrases into Google Search. work from home Now unless you're promoting "data entry work" or targeting Canadians you'd definitely want to negative-match those 2 key phrases You can find out which phrases come up for your chosen keywords by using the free Adwords Sandbox tool. Using Google Adwords can be very expensive, so
I recommend You don't need it to read this report though if you just want to test the waters with Adwords. Only buy it if you get serious about using Adwords to drive traffic to your site, or if you've been using Adwords and not had much luck so far.
3. Talking about Google you SHOULD read this new book....
I got hold of a copy a couple of days ago after Neil Shearing highly recommended it in his newsletter. In fact Neil thought so highly of it, that he put out one of those rare "special editions" that serious ezine publishers tend to shy away from. But it's easy to see why Neil was so impressed. You get 50 tightly packed pages with very few illustrations, just condensed solid help. The New Search Engine Secrets Exposed concentrates on helping you rank high in Google because of it's 55.1% market share, but a lot of the stuff applies to other search engines too. And it's all step-by-step stuff from someone who is doing it and ranking at the top for his own sites. This book has come at an ideal time for me and my quest to improve the rankings of ozemedia.com (see the section below), so I've printed the book out on my overworked lazer - I print all my ebooks - and I read it at one sitting. I'm now dipping into it again and marking the
most important It's good, and will help you no end. ________________ I'll tell you what...here's a deal... If you buy the book from this link (in the next
3 days only - expires 13th Nov 02 - I'll throw in the same offer
as the one Even more....if you get both - that's the Neil
tapes and John's book I'll add in a worthwhile bonus tool that sells
for $37. Just Here's the link to John's book.
4. How I'm revamping my ozemedia.com site for better search engine positioning...
In the past this site has held more advice and help pages than many paid member sites. It still does hold this content but it's almost impossible to find it because of the dead links. Several times in the past 2 years I've started work on revamping the site and then been diverted into other projects. So the site, which, ranked in top position on Alta Vista for the words internet marketing, and top 10 positions in most search engines, has slipped to nowhere. It's a total mess. I'm now totally redoing the site, to make it a valuable resource once again, and as time goes by I'm going to show you what I do to make it rise in search engine rankings. It's a more professional look than the old site, which you can see by looking at last weeks online newsletter though I'm not too sure about the close up, non smiling photo which makes me look about as old as I feel after a hard night. Ok...my aim with the new look site is to put across a more professional image, plus rise high in the search engines once again. I'm doing the search engine stuff myself, and while I don't claim to be an expert in search engine positioning, I do read a lot of practical how-to-do-it info on the subject which I'm certain is going to help me a lot. Example of something that's going to help me: sidebar________________ Tips for Top Ranking in FAST/All The Web They suggest that webmasters focus on the basics, with emphasis leading-paragraph content. "Clean design, good title text, clear descriptions, and good linkage from appropriate reference points within the site will help improve your rankings," said Dr Rob Rubin from FAST. "Always focus on improving your site content." "The FAST robot starts off by checking Open
Directory Project Again, if none are found, it will examine the first 250 characters of content. Linguistic analysis of keyword frequency may reveal suspicious patterns, such as too many adjectives or the overuse of keywords. Such documents are flagged as spam." http://www.alltheweb.com _______________________
Why? Because far more people are searching for work at home information that internet marketing. Here are some figures I pulled up with Word
Tracker internet marketing was searched for 1334 times,
and is home business was searched for 2922 times, and
is work at home was searched for 9412 times, and
is work from home was searched for 8588 times, and
is home based business was searched for 1952 times,
and is mak* m*ney was searched for 1631 times, and is affiliate programs was searched for 1196 times,
and is So you can see that work at home and work from home is a much more popular search term...and it still broadly fits my target readers. Work from home on the internet would be tighter focused, but I'm going for the higher figure term. Competition is steeper, or course, but I'll get there. Like I said, the figures above are just from a quick search with Wordtracker But to fully research a key phrase, and the whole potential of a site, you should look at using Site Build It! which helps automate nearly all the leg work with building a site that will rank high in the search engines. I've got 2 Site Build It! sites myself, which I'm using to develop digital photography sites. It's an excellent total solution to site development, including web hosting. All you need to do, when you use SBI, is add content and use SBI to tweak it.
5.Webmaster Dos and Don'ts direct from Google....
Create a site with content and design that are
straightforward, Feel free to exchange links with other sites that are compatible with your site's content and users' interests. Be very careful about allowing an individual consultant or company to 'optimize' your web site. Chances are they will engage in some of our "Don'ts" and end up hurting your site. Consider submitting your sites to our partner
directories Yahoo! Don't: Cloak. Write text or create links that can be seen by search engines but not by visitors to your site. Participate in link exchanges for the sole purpose of increasing your ranking in search engines. Send automated queries to Google in an attempt to monitor your site's ranking. Use programs that generate lots of generic doorway pages. For more on succeeding with Google read John's book
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