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Work at home on
the Internet: internet marketing and affiliate program help. Letter from Phil quite a few people have written this week and asked why I didn't put out a newsletter last weekend. Well I did, but despite all my efforts it seems it was hit by the server based spam filters. So instead of just sending out a note to say last weekend's issue is up on the web at I thought I'd send you another fresh newsletter. I've always got too much to tell you about anyway, and with just one a week I can't fit it all in :) So...here's a short new issue, with just a few things in it for you to read.
so on with the show...
1 Why this issue WILL get past the spam filters... Because I've already run it past the spam filters and beaten them? How did I do that? It's a new free Sitesell tool, which lets you check any piece of mail before you send it. All you have to do is send the mail you want tested
to and it sends you back a score as rated by Spam Assassin, which is the server based software causing lots of problems for ezine publishers. It's important that you put the word TEST as the first word in the subject, and that it must be capitalised. Otherwise, the system will delete the mail, thinking it's spam. Then add the subject line that would appear in the email normally. Since most Spam Assassin installations are set to flag, filter or delete any email with a score of 5 or better, you will want to keep it below that threshold where possible. The issue from the weekend rated a poor 7.7, so now I know why many people didn't receive it. This one rates at 2.5 Paul Myers of TalkBiz News wrote about it in his ezine yesterday, and I've used a bit of his explanation. I'm sure he won't mind though, because I'm now going to say that his book The Amazing List Machine, which details many ways to grow your mailing list, is one of the best web business ebooks on the planet. I also think that Paul might be Austin Powers (aka Mike Myers) father. Understand that this is only a suspicion, I've got no proof...but he's definately got the mojo.
2 A useful new search engine tool... most search engine optimizing tools on the market are expensive, but here's one called EasySEO that bucks the trend. It's brand new and not been talked about anywhere
on the Internet. I only know about it, pre-release, because the
programmer, Jay Stockwell, once took part in a bike race up my mountain
and wrote We got chatting, he sent me the software to try out, and I'm impressed - especially with one part which "reverse engineers" the sites in the Top 10 positions for your keywords, and compares the results to your own site, for the key phraze you're trying to rank for. Basically, this low cost software (on introductory offer for $49), takes you through the process of optimizing your website to get a Top 10 position in search engines. Using it himself, Jay has managed to get number one spot in Google, AOL, and elsewhere for a ONE page web site about bicyles. (he details how he did it, and how and why he built the site in a report for sale on the same site...but the report still needs some additional work in my opinion) Anyway, back to the software...which is remarkably low cost for a search engine optimizing tool. For me, the strong part of the program, and the one that makes it worth buying, is the reverse engineering tool. It needs automating more, but it does a good job, giving you a spreadsheet like chart showing you exactly why your site fails to make the top 10. It then helps you refine your content to statistically match the top 10 sites. The first time I used it I was disappointed at the lack of automation - you need to do a bit of cutting a pasting - but it's grown on me, and I'm now using it to analyze and improve the pages I'm writing for my ozemedia site upgrade. Apart from the reverse engineering EasySEO mainly brings together a number of tools available elsewhere on the web, into the one package. Things like keyword spy, search term suggestion tool, keyword density tool. You can use the free tools at jimtools.com for this, plus the free Good Keywords, and the Overture keyword suggestion tool do the same job. But it is nice to be able to do everything from within the one program. One thing it's not is a search engines submission tool. (Though from inside the program you can manually submit to the Top 10) OK, EasySEO is not perfect yet, but if you're trying to get your site ranked high this is going to help for a low price. Jay tells me that he's working on making it more automated, adding some more features, and that people like us, getting in early, will get upgrades as each new version comes on the market. At this low price EasySEO is irresistible.
Ain't it da troot ... In the June, 2001, issue of his "No B.S.
Marketing Letter,"Dan Kennedy reported that one of his Gold
Members had sent out the exact same sales letter by both email and
snailmail ... to the very same mailing list. -- Guess what? -- The
paper & ink version out As I have often said ... You can make a fortune in mailorder without ever doing any marketing on the Internet - BUT - you can't make a dime on the Internet without knowing, understanding & using mailorder marketing methods. To explode your Internet profits ... learn the forbidden truths about mailorder..." Jim's right, of course. Many of the better known web marketers honed their skills in mail order. Even humble old me spent a year writing mail order
pieces for a big charity. They called it writing fund raising material,
but what I was doing was writing brochures and letters that sold
people on the idea Like Jim, I firmly believe that to succeed with web marketing you need to also study mail order techniques. And using mail order you can, quite possibly,
greatly expand sales of your current web only product - and even
use mail order to make Jim's book (one of his many products) MailOrder Business - A More Scientific Approach is well worth reading
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