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Issue 255 |
Jan 5th 2003
Letter from
Phil
Before I get going with my usual ramble, I'd like
to mention a new book which I wish I could have included in my New
Year Special
the other day...because it's a perfect fit.
Kickstart
Your Life and Your Success, by Martin Avis.
It's good, packed with fun facts and very useful
time management and organizational tips. I've got 7 books on time
management I've never found time to read more than a few pages of,
because they're all too involved and boring - so I got more great
'getting it done' tips from one quick session with this book than
all the others combined.
And it's funny...which helps.

Anyway...on with the show
We're 5 days into the new year. What have you
achieved yet? If you're like me, probably nothing much. Most likely
you're still trying to get over the excesses of the holiday.
But I have been doing some things: planning and
thinking about the year ahead for one thing...and deciding exactly
what I'm going to do this year.
And that's where a large part of the secret of
success and achievement lies.
You've got to lay down a roadmap that plots what
you're going to do with your business this year...and then follow
it to the end.

As Michael Green of "How
To Create & Sell Products Online" famesaid in my New
Year Special the other day: You need to come up with a more focused
success orientated approach to Internet
marketing...you've got to create a timetable and stick to it.
Planning his year, and setting timetables for project completion
goes a long way to explaining how Michael managed to pump out 6
quality e-products last year while still working full time in his
offline business.
Try it yourself. All you need is a piece of paper
and a pen.

So besides planning, what else have I been up
to?
Three things...if you don't count, drinking and
partying....and they're two things you should be doing too:

1. Learning new stuff.
With the rapid rise of broadband, you've got to
be careful you don't get left behind. Ebooks are probably going
to become a lot less important and harder to sell. Video and audio
production are going to be vital skills to learn.
I bought Camtasia
Studio the other day, and I'm teaching myself (it's not hard)
to produce video tutorials.
The latest version lets records virtually any
type of on-screen activity and creates an AVI file, or flash movies
in an instant. Anything you can do on your PC can be recorded and
turned into a
video complete with audio narration - so you'll be able to see me
taking you through all the steps of building a mini site....well
you will if you own my book Mini
Site Profits :)
Camtasia also lets you hook up a screen cam, but
I'm not sure if you're ready for a close up of my talking face.

2. Getting more organized.
This year I'm using a new
database, designed especially for internet marketers, to keep
track of everything and save precious time.
I'm also following the tips in a the new book
Kickstart Your Life
and Your Success, as mentioned higher up.
There's also a favorite
of mine: "The Lazy
Man's Guide to Online Business: how to work less and get paid
more...and have tons more fun." It's the book I've always
been meaning to write but I could never find time to do it...or
was that just laziness?
It will show you how to live that "Internet"
lifestyle without busting a gut to get there.

3. Continuing my internet marketing education.
I've spent the past couple of weeks re-reading
some of my all time favorite ebooks, and some new ones.
I'm in the middle of Randy Charach's new ebook
Niche Magic which is
proving very inspirational.
And because I'm getting heavily into product creation
I've been re-reading
Marlon Sanders Gimme
Book (for about the 10th time)
and I'm on my second read of Jim Edwards and David
Garfinkel "eBook
Secrets Exposed," which is about making a lot of money
quickly by writing and publishing your own ebook.
and then, of course, there's Michael Green's new
"How To Create &
Sell Products Online" Toolkit.

But besides spending some time planning, and
trying to come up with your own product, there is something else
that's vitally important this year.
And that's to stop jumping onto every crazy new
"business opportunity" that rears it's ugly head.
Let's face it - most of them are over-hyped and
simply don't work.
And there are hundreds of them around, with new
one's launching every day.
I know it's difficult to tell the good from the
bad, but really that shouldn't matter.
The real answer is to stop signing up for EVERYTHING
new until you're succeeding with something and have time to expand.
(by that time 1000 new biz ops will have come
and gone, but so what - the only people making a bit of money from
them are the founders, the first six or seven people to sign up,
and people with
huge mailing lists)
The kind of stuff that I'm talking about are those
make big money matrix type biz ops that appear in your mailbox every
few days.
In 2003 make a vow to ignore them all. Set up
filters in your email program so that most of them are trashed without
you seeing them.

And to say it again...try and make this the year
that you come up with your own product.
While it's true that information products sell
particularly well, you don't have to write a book.
* You can make your own audio product.
* Video/DVD/CD
* Screen cam tutorials.
Tons of things. If you're short of someone to
brainstorm with you should read the book that's sparking so many
ideas in my mind that I don't know what to do with them all - Jeff
Gardner's "The
Ultimate Million-Dollar Idea Generator"

Finally, here's one final success tip to get
you started on the right path for 2003.
Start building an EMPIRE of mini sites - my
book shows you how to get a web site up and running in less
than a day for under $20 including hosting and the domain name.
Quite a few people, who have been willing to put
some effort into building mini sites, have been able to leave their
jobs after reading it.
Imagine if you build only one site a month and
it pulls in just $100 a week profit. How much will you be earning
by the end of 2003?
Well the the calculations are so easy even I can
do them. 12 sites making $100 a week is a very nice $1200 a week.
Of course, some sites will fail. There's no way
I can guarantee you'll make anything at all.
It depends on how closely you follow my instructions,
on how smart you are, and mainly on how much time and effort you
put into
building your web business.
But if you work hard there's nothing to stop you
building a website a week. Now try adding the dollars up :)
Read more about this at Mini
Site Profits.

But first read this review that Martin Avis wrote
this week in his excellent ezine Kickstart Daily:
"As you may know, my policy on recommending
books is very clear: every book I suggest to you is one I've personally
bought, and honestly believe is 'best in class.' Of the dozens of
books I've bought, only a handful get mentioned - I'm very particular
because it is your money at stake!
One book that stands head and shoulders above
the rest is Phil Wiley's 'Mini
Site Profits.' (Martin's affiliate link)
If you have any dreams of starting an internet
business this year, then this is the one book you must start with.
Phil's easy to follow system of setting up quick, easy and cheap
mini websites couldn't be simpler. He explains absolutely everything
you need to know.
Just playing around the edges of Phil's
book has generated an income of several hundred dollars a month
for me, and I plan to expand in this area considerably over the
next few weeks.
Do yourself a favor and at least read what Phil
has to say - even if you don't buy the book, subscribe to his excellent
newsletter"

Ok, that's it for this week.
If you've read this far, thanks. I appreciate
it.
And best of luck in 2003. (or do you make your
own luck?)

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