Press Releases and free publicity - advice on how to write press releases

Paul Krupin's 10 Commandments
for Sending E-Mail to The Media

Paul is the author of Trash Proof News Releases - a new low-cost book which teaches you how to create news releases that JUMP off the page. Plus it contains over 100 clear, easy and inspiring proven releases to show you exactly what works.

Actually, there's more than 10 Commandments. But it's a great metaphor isn't it!

1. Think, think think - before you write.

2. Target narrowly and carefully.

3. Keep it short.

4. Keep it relevant to your target

5. To Query or Not to Query -- That is The Question!

6. Tailor the submittal.

7. Address each e-mail message separately.

8. Re-read, re-read, and re-read and re-write, re-write, re-write.

9. Be brutally honest.

10. Follow-up professionally.

11. Don't Bother Your Target Media

Remember, free publicity for your web business can really skyrocket your sales. So go for it. But not unless you come up with a story first.