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Phil Wiley's All the Secrets issue 210 Mar 17th 2002

 

Letter from Phil... I've got to confess I'm a big Joe Vitale fan. His book Cyberwriting really helped get me going in 1997. Now he's just released a great new book called Hypnotic Marketing which is about a way of creating web sites, and emails that ....well I guess the word to use is "hypnotize" people into following your sales message and buying from you. Just reading through the table of contents halfway down the page hypnotized me into buying the book. Being a big Joe fan I didn't even read the full page before clicking on the order link. Anyhow, lots for you in today's longer than usual newsletter, including a list of my favorite marketing books, and how I'm revamping my web site to pull more search engine traffic. phil ps. if you enjoy reading my newsletter your friends probably will.So will you do me a favor please and tell them about it by sending them to http://www.ozemedia.com ...thanks.   Spider food... Neil Shearing ran a great story in his newsletter last week about how a "super affiliate" who promoted his Internet Success Spider made him $3000 in 48 hours It really shows the power of getting super affiliates to promote your products, so I asked Neil if I could reprint it here. Have a good read: _____________________ Super Affiliate Super Sales Shocker! Way back in June of last year, not long after I released Internet Success Spider I had a customer email this to me... "I just wanted to write and tell you how pleased I am with your program. It was definitely worth the nominal investment!! I probably wouldn't have paid a $1000 to buy it, but it is definitely worth that and more. The Super Affiliates should bring my company millions of dollars in long-term sales!" OK, so he was happy. Great :-) ...but I thought no more about it... ...until the same guy emailed me earlier this week saying, "Get ready. I'm emailing my database of 16,000 affiliates about the Spider". Yikes! Here's part of the email he was sent out...I've cut the Spider introduction... =========================== Does this really work? In a word, YES! I invite you to visit our office in Fairfax, Virginia where I can show you proof. As a test, our Chief Operations Officer used Neil's system without telling him who he was or why we were testing. Our executive spent just a few hours using Neil's engine over two days. In just those couple of hours Neil's engine found us several power affiliates who are now generating sales for us. We ran this test as a regular "affiliate," just like you. And our "test affiliate" has already earned close to $1,000 in subaffiliate commissions! Imagine if you spent two hours per week, or two hours per day using Neil's engine! There is no doubt in my mind that those who rush to use Neil's engine first can easily generate up to $10,000 per month in subaffiliate commissions very easily. We've tested Neil's product and we can tell you that it works. It also has the "scamfreezone" seal of approval. This is the holy grail. If you are serious about earning a full time living on the Internet (like I do); Neil's engine can get you there F-A-S-T ! Check it out! The upshot? Over three thousand dollars in sales in the 48 hours after the email was sent! It just goes to show the power of finding super affiliates... this guy is certainly one of mine, and he's proved that you can make small fortunes if you have a good product and can find some great super affiliates. Hint... the Spider may help you find those super affiliates ;-)   Books I value more than any others... The other day someone asked me which internet marketing books I value above all overs. He want a Top 10 list, but that seemed too many for me, so I'm giving you a Top 6. I've got lots of great books, but I had a quick think and then in the end narrowed it down to the one's I keep going back to when I'm stuck on a problem or need some fast inspiration. Here they are (and I'm not conceited enough to include my own Mini Site Profits on the list) 1. Marlon Sanders Gimme My Money Now It's a book that's particularly good at helping you get your own info product out on the streets as quickly as possible. I know that many top marketers use this book when they're putting their own info products together. It's packed with practical exactly-how-to-do-it advice, and really helps you shift up a gear or two. 2. Ken Evoy's Getting Started Action Guide. Although I'm a fan of Ken's massive MYSS 2002 I find a couple of other books of his even more useful. And they're both free. One is the Getting Started Action Guide which you'll find at the bottom of http://salesnow.sitesell.com/freetrial/ the other is the Site Build it Free Preselling book which you'll find high up the same page. Of course you really should read MYSS as well. http://salesnow.sitesell.com 3. Jeff Gardener's "The Ultimate Million-Dollar Idea Generator" Jeff's Idea Generator book is one of my most used business tools. Whenever I'm short of ideas for this newsletter, or for the books I'm currently working on, I grab hold of Jeff's ebook ( I print all my ebooks out and have them bound) and my head quickly fills up with new ideas and ways of doing things. Invaluable. 4. Lazyman I know this one is only new but being one of the world's laziest, laid back, people I really need kicking along to get things organized and get anything done. In a few short weeks I've delved into this book dozens of times and my home office is now so cleaned up and organized that I'm working much more efficiently. Not that's it's about cleaning up your workspace. It's more about cleaning up your online business and making it work better. 5. Neil Shearing's Yahoo Exposed. Getting your web site listed in a good position on Yahoo is one of the smartest traffic driving moves you'll ever make. But until Neil's book came along it wasn't easy. This is a low-cost follow-the-steps blueprint to being listed in Yahoo. If you're working on a site and want to drive plenty of visitors to it you need to read Neil's book before you get much further along with your site. You might be making mistakes that will stop you getting listed. 6. The Dropship Source Directory. Because I'm always looking for new products to sell on my mini sites, I'm finding this book pretty valuable. The beauty of it is that there are thousands of products listed in it that are not currently being sold on the net. Find a winner among them (and the book is constantly being updated with new listings) and you could well make a fortune. It's not just a list of products though. It's packed with information on this method of doing business and shows you how to automate it all. Ok, that's it I reckon. I could list many more books, but I'm just reporting on the one's that I find of most value to ME. I've reviewed lots of other books that could well be especially useful to you but they don't fit into my personal must have Top 6 books. One book you'll find very useful if you're struggling to make money promoting affiliate programs is Shane Pearce's book Super Affiiate Marketing Exposed. it's full of useful affiliate boosting info. He covers a ton of practical techniques, with twists that really work. Shane's an 18 year old Aussie, is making a full time living promoting affiliate programs with mini sites, after starting out with my book   Great Seminar you'll be interested In... Want to go to a great seminar? My friend Michael Penland is running the The Internet Marketing and Mail Order Super Conference, April 19, 20, 21 in Atlanta, Georgia. When you see the list of speakers you'll know why it's being billed a "super conference". The theme is "How To Turn Your Small Business Into An Instant Cash Flow Money Machine!" and if anyone can do it these guys can. you can read about it at here Sounds great, I wish I could go myself, but living in Australia I miss out on most events like this. Taking Steps to Improve your Search Engine Ranking... Earlier this week I used Mark Joyner's Web Site Lifeline to check the links in my http://www.ozemedia.com site. With 116 broken links I was shocked at the results. I know why there are so many. It's because I started a big revamp of the site a year ago and never completed it. Ozemedia.com is a big content site, with hundreds of pages, but it's not really profitable...and I found my time was better spent building fast mini sites which pull good sales. ( learn about building profitable mini sites with my book Mini Site Profits ) Not all the broken links are internal ones. Heaps of them are where I've linked to forums or ezines that no longer exist. Anyhow after finding so many broken links I decided to take action. So this week I've been working on a slimmed down version of the site which - I hope - is going to be more efficient, look better, help you more, and importantly rank well in search engines. Not that ozemedia.com does too bad in search engines. When I checked yesterday it was in 11th spot on Alta Vista for the popular search term internet marketing. Three months ago it wasn't in the top 50, and that's what this little story is really about...how I easily jumped it from nowhere to 11th spot. I know some people knock Alta Vista, but I get tons of visitors from this search engine, especially after paying to join their Spider Inclusion program a few months ago. sidebar___________ here's a guaranteed way to get to the top of any search engine. Step 1. Make up a very obscure search term and optimize your page for it. For example "blind elephant eats Allan Gardyne" Step 2. Submit it to every search engine. Step 3. Whenever anyone searches for "blind elephant eats Allan Gardyne" you'll come up in number 1 spot. In fact you'll probably be the only page that comes up, and you'll never get any traffic from it, but at least you can boast you've got top spot in Google. end sidebar___________ ok, all I did was make sure that the term "internet marketing" was the most used phrase on the index page of my site. In the meta tags the title starts with it, and so do the keywords. Keywords: <meta name="keywords" content="internet marketing tips, affiliate program success, business tactics and ideas, mini site marketing, home business success, internet marketing techniques, web writing"> Title: <title>internet marketing tips and advanced techniques. Learn how to make your site sell with Phil Wiley's marketing letter.</title> The headline at the top of the page repeats the term: "Internet marketing expert Phil Wiley helps you start and grow your online home business" The search term is mentioned twice more in the body copy, and then importantly it's repeated again at the bottom of the page. Don't ask me why it's important to repeat it at the bottom of the page but it is. Actually I think it's something to do with the search engine robots checking the relevancy of your site, and "reading" the bottom of your page to make sure the same theme carries through to the end. Here's afree online tool for checking your keyword density If you have broken links on your site some search engines - if not all - will penalize your site and rank it lower, or even not list it. I'll let you know how the revamp goes. Ok, that's it for this week. Thanks for reading....Phil   Make More Affiliate Sales Small, direct-response, Mini Sites triple affiliate sales at low cost! Learn how to set up a chain of sites to boost sales of ANY affiliate program with my book Mini Site Profits.

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affiliate program success - business tactics and ideas - mini site marketing - home business success - internet marketing techniques - web writing