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(c) copyright Phil Wiley 2002 http://www.ozemedia.com http://minisiteprofits.com

Back issues here

Phil Wiley's All the Secrets
issue 240
Oct 12th 2002


 

Contents

1. Reprint Rights for $1 if you're quick...

2. Traffic and one way to get thousands of visitors...

3. An apology....

4. And while we're talking about last weeks letter...

5. New business only PPC search engine...

6. How to promote the freesoftware forever site...

7. Here's an affiliate program you might like to promote...

8. Mark Joyner's Bombshell's...

9. One reason why you need to keep growing your ezine list...


Letter from Phil

a hot day here today for October. It's 37 degrees ( 98.6 f ) in town today, and very humid. (remember because I'm in Australia in the Southern Hemisphere, the seasons are all upside down, so summer is only just approaching).

Mind you it's a few degrees cooler up on the mountain, and there's a lovely cool breeze drifting in through my office window. Got to confess that late in the afternoon I drifted off in the hammock when I should have been working...I told myself I was doing some research, lying down with a printout of Paul Myers Amazing List Machine book in my hands. No disrespect to Paul's book, which is one of the most valuable ebooks I've ever come across, but I feel asleep in minutes.

I'd probably have been there all night but a possum came down from one of the trees and we gave each other a bit of a fright.

Phil

PS. If you've never read my review of Paul's book, which I guarantee won't make you fall asleep, here's a link to it. It's invaluable for showing you how to grow your mailing list or ezine by developing targeted traffic and converting that traffic to subscribers. There are dozens of methods that have increased my subscriber list by 1000's since I first read it a few months ago.

PPS. In case you've never seen one, here's what a possum looks like. Friendly, but sharp claws.

 

1. Reprint Rights for $1 if you're quick...


I'm a big fan of buying reprint rights, especially master rights
where you can brand the ebooks with your affiliate links and
get full professional sales materials for the product.

I've made thousands of $ by buying rights, and setting up mini sites up to sell the products.

One problem though is that everyone seems to be trying to
sell the same books, and once a squillian people are selling
the same product sales plummet.

Now Louis Allport has come up with a solution, and it's a cracker.

He's set up a Reprint Rights site which he's limiting to just 150 members. These members will get a new quality product every month, which they can immediately brand with their own affiliate links and resell.

I've become a member, and I don't know how many slots there are left, so if you're interested you'd better jump in today.

The products look top quality. I can't wait for the November one, which is 4 hours of Q & A with one of my favorite marketers focused exclusively on how to make a full time income online with affiliate programs.

Anyway, get in quick. Louis is offering a 10 day trial for just $1 so you can't lose.

 

2. Traffic and one way to get thousands of visitors...

Many people say that the biggest thing holding them back online is a lack of targeted traffic. And whenever I've run a poll, getting more traffic has been high on peoples wish list.

Just this week a reader from Ireland wrote: "Maybe your question should be "What is the biggest barrier to an affiliates success...? Is it money, time, content, computer skills, marketing skills etc? A small poll might give you a good idea of the answer. In my case I feel it's targeted traffic combined with the right conversion rate. "

It's typical of many emails I get. People build sites and just can't get worthwhile, interested visitors to them.

Well by coincidence I came across a special report earlier this week that promises to show you one way to get that targeted traffic.

It's written by Wayne Yeager, editor of the the excellent Trafficology newsletter, who is in a fairly unique position to see all the best new traffic ideas that are floating around out there.

Wayne says that once he saw this idea, and tried it himself, he knew that this one was different. The real thing. So he wrote a special report about it.

I was a bit disappointed with it. Thinking "is that it? You mean I've paid money to learn that. It's so simple."

Unfortunately I can't tell you the idea because people buying the book have to agree to a non-disclosure agreement, but I can see it's potential. Yes, it will work if you take action on what you learn.

Before you race out and buy it though, thinking it could be the answer to all your traffic worries, it won't be. It's not going to be an "instant" cure, but then nothing is.

It will take some work and time to put into place. And it is only ONE idea. I'm going to give it a try, because I can't see how it can fail. But if you decide to buy it for yourself, don't say I haven't warned you that you're paying to read about just one simple idea.

So if you're reluctant to spend money on a report that only details one thing, or if you're looking for instant traffic, don't buy it.

Read more about it here.

3. An apology....

Last week I went a bit over the top when I said I was saddened by the number of people applying for part time clerical work with me.

I've had lots of emails saying I was "putting people down", calling people failures.

I didn't mean that at all, but that's the message I seem to have put across, so I want to apologize for my outburst.

Sometimes when I write, and last week was one of those times, I just pound it out on the keyboard without stopping to think. Probably comes from my tabloid newspaper background where you have to write things to get immediate attention...shock value stuff.

But really I failed to get the message across that I wanted to, which is that I feel that I (and other fairly well known marketers) have let people down by not helping them make enough money.

Last week I said, in the middle of that rant and rave "I'm just sorry that I, and other people who have been around a long time are failing to help you make a decent online income" but really I should have expanded on that, and explained myself better.

Sorry, I didn't mean to put down anyone but myself, I guess it just didn't come across that way.


4. And while we're talking about last weeks letter...


I wrote about Mike Chen's very useful Clicklocker tool which is a must for anyone publishing their own ebooks.

Clicklocker is simple to use online software that lets you disable pirated, or refunded, copies of your product.

I ran a short interview with Mike, where he explained that it only worked with products sold through Clickbank, and only on .exe files.

But, in the time it took me to publish the interview ( a couple of weeks) Mike redeveloped the product to work with other credit card processors, AND with .pdf based ebooks.

So it's now a great solution for just about anyone producing ebooks or software for sale.

Last week I also mentioned Mike's Web Lock Pro, and the amazing bonus of a free domain name and lifetime webhosting.

Some people wrote saying it must be a con. My view was that Mike was offering such an incredible bonus by taking the long term view of using it to build a big mailing list to make long term profits. The way I look at it is expensive web hosting is hard to sell these days. He could have sold the Web Lock Pro script for say $25 without the bonus, but he's priced it higher at $69.

Yep, a bit of a crazy bonus, but then again it will only take a few minutes of his time to set up the domain space on his servers, so he's getting an immediate profit for a few minutes work plus the name of a person who is an active buyer, for his long term benefit.

Bandwidth usage doesn't really come into it because the vast majority of people will never get around to building much of a site.

I put this to Mike and he confirmed my guess.

"Hi Phil,

As for how the hosting offer can be true? Basically customer building...that's all. But this "complaint" has come up before, and I don't get it either. Maybe we should say 50% off. People can understand that. Since when did people refuse something FREE? Mike."


5. New business only PPC search engine...

There's a brand new pay per click search engine aimed solely
at small business entrepreneurs.

http://www.Search-Home-Business.com

It doesn't cost anything to sign up, so you've got nothing to lose. When you register for free, your new account will be credited with $25 of free clicks.

Search-Home-Business is the brainchild of respected Australian marketer Paul Barrs, and he tells me he's soon going to be promoting it heavily.


6. How to promote the freesoftware forever site...


The other day someone asked me if I had any ideas for promoting the Free Software Forever site.

Well I reckon it's such a good deal that all you've got to do is get eyeballs to the site. But I couldn't really just say that, so I took a good look through the site and found a page with one good idea on it.

Here it is: "Case study: one reseller has set up a "package" page with 1 software product and some ebooks, packaged together, priced high on purpose. Nestled in at end of the page is a "official" looking link to free-software-forever (These Products Licensed from Free Software Forever...). The plan - curious buyers follow the link, and suddenly find a "better" package, and feel like they put one over on the "reseller". He ALSO will be promoting his sales page directly via ads. Double whammy."

So you could follow this idea, or adapt it. Eg, find several software items on the same theme (from the huge package) build a mini site around "reviews" of them...take pop up generators for example...there are 2 or 3 in the package.

So build a small review site on making pop ups, pop up software reviews etc. Find an expensive one not in the package and write about that two, with an affiliate link to it...then tell people they can get 2 or 3 of the pop up generators, along with 50, or whatever is is, other programs for just $39 at your free software link.

Does this make sense? It does to me.

Here's the free software site we're talking about


7. Here's an affiliate program you might like to promote...

especially if you're interested in books and writing of any sort. It's 2 tier, paying $89.10 for each personal sale. Webmaster Steve Manning says that some affiliates are making $2000 a month from the program.

http://writeabooknow.com/welcome/write455now/signup.html


8. Mark Joyner's Bombshell's...


I could have made a pile of money in the past month or so by promoting Jay Conrad Levinson and Mark Joyner's Guerrilla
Marketing Bombshell's
network marketing venture.

One of Mark's assistants phoned me before all the hype started and discussed it with me. After the phone call an affiliate link arrived by email.

But I choose not to mention it here, or promote it anywhere else, until I saw the finished product. When all the hype started, and continued right up to this week, saying that if you didn't lock your position into the matrix you'd miss out on making big ongoing profits, I was glad I didn't join in.

I like Mark as a person, and have a lot of respect for him. I also had the pleasure of meeting Jay at a party in Vegas last year. Both Jay and Mark are lovely people, and both more intelligent, richer, and better businessmen than I'll ever be, but I just wasn't comfortable with promoting it.

Well, at last, the product has been released and it's good, but expensive. Basically it's a monthly online newsletter with a lot of content, including video's and chat sessions with Jay.

Anyway, if you haven't been seduced, or been turned off, by all the emails you've received, you can now have a month inside the site for $3.95 by following this link.

Is it worth the money? To some people it will be. It's certainly top quality content.


9. One reason why you need to keep growing your ezine list...

Email address turnover is so high, that if you don't keep attracting new subscribers your mailing list size will shrink.

The other day List News www.listnews.com ran an interesting piece about a survey conducted by an email change of service company.

It said that about 31% of all email addresses change every year as users switch ISPs, change jobs or try to avoid spam.

Because of that churn, the study concluded, most consumers lose touch with personal and professional contacts and with preferred Web sites and email newsletters.

The report said "there is a real and significant subsequent financial impact on reputable businesses that rely on e-mail to communicate with their customers."

The study revealed:

- people have an average of 3.1 email addresses, up from 2.6 in the last survey.

- half of the people who said they had changed personal email addresses did it to move to a new ISP. Another 16 percent said they did it to avoid spam, 12 percent moved to a new home and 8 percent wanted a more attractive email address.

- 41 percent of work email addresses changed because of new jobs. Other reasons include changing ISPs, moving or name changes resulting from marriage or divorce.

- more than half said they lost personal and business contacts because of address changes, including valued email newsletters.

- 22 percent of those who changed email addresses did not notify any Web site.

Of course, seeing Return Path runs a change-of-address service, the survey might not be 100% reliable (questions can always be skewed to get the answers required, though I'm not suggesting that was the case here) but I do know, from personal experience that subscribers do drop off my lists simply because they've changed address and forgotten to resubscribe.

So how do you keep attracting a constant flow of new subscribers?

Well you can pay for them from reputable services like World Wide Lists, but the very best way is to get people to come to you.

My newsletter has grown tremendously since I read Paul Myers Amazing List Machine. All the techniques and tactics he details take effort on your part, of course, but they really do work.

 

 

 

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Copyright (c) 2002, Phil Wiley, Wiley Media Group Pty Ltd.

 

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