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Phil Wiley's All the Secrets issue 240 Oct 12th 2002

 

Reviews: List building books. The Amazing List Machine by Paul Myers. This week Paul Myers has released an excellent book about building a mailing list and growing your ezine. Nothing special about that you might think. After all there are heaps of books about ezines. But this one is different, and I've got to say that it's the best book, about developing your online business, that I've had the privilege of reading at any time over the past few years. Now that sounds like a sensationalist statement, a bit of hype. But it's not. I don't want to sensationalize this book at all, and frankly I don't need to. It's a very serious book for serious ezine owners and list builders. I'm not saying it's complicated. It's not. Everything is explained in a straightforward, but detailed, manner. But it is only for people who are serious about building an online business. It's not fluff. It requires you to think, well it compels you to think, and to act on what you learn. I've never scribbled so many notes when I've read a book. Oh, before I continue, I want to say one sensationalist thing...what I'm learning from reading this book - a distillation of Paul Myers list building wisdom - is going to at least double the circulation of this ezine this year. I've never seen so many ideas for getting new (very targeted) subscribers packed into one place before. And so many of the ideas are new to me. I'm sure they will be to you as well. Paul doesn't just say "do this and you'll get 50 new subscribers a day" he tells you in step-by-step detail exactly how to do it, and why to do it, and even when to do it. But he's not just talking about 50 new subs a day, those figures are on the low end of the scale for him. He shows you how to take steps to get many hundreds or thousands of new subscribers a week. The great thing is that he's not just plucked these ideas and methods out of thin air, they're not just theories, they're what he's done himself to build a powerful ezine and an almighty reputation. In February he started a new newsletter, completely outside the Internet marketing niche, and took it from zero to over 8000 subscribers in just the first few days. And working with Paul, marketer Joel Christopher tripled his ezine subscriber list in just 99 days. I printed my copy of Paul's book out ( it's called The Amazing List Machine ), had it comb bound, took it into my favorite coffee shop and then let my coffee grow cold without touching it because I was too busy making notes in the margins to think about drinking. I could go on about this book for ages, but I'm not going to. You know whether you're serious about list building or not. And if you are you've got to read this. Simple as that. Paul's shown me an exact way to get 200 new targeted subscribers a day AT NO COST. That's 1400 a week. And I'm going to do it or rip my hair out trying. One more thing I need to mention. He's giving away, as a bonus, a tool called Tagger that on it's own is probably worth the cost of the book to people using mail merge programs. Very useful indeed.     Make More Affiliate Sales Small, direct-response, Mini Sites triple affiliate sales at low cost! Learn how to set up a chain of sites to boost sales of ANY affiliate program with my book Mini Site Profits. Copyright (c) 2002, Phil Wiley, Wiley Media Group Pty Ltd.

affiliate program success - business tactics and ideas - mini site marketing - home business success - internet marketing techniques - web writing