| Part
1. March 2004 (all links open in a new window).
In one day recently I sold Clickbank
ebooks on beating asthma, on making money, and advice on getting
married, plus books on dieting and healthy eating (see
proof below). I also sold one paperback book at Amazon
but the size of the commission wouldn't buy me a coffee. The
same day someone gained me a healthy commission by buying
a $1700 engagement ring from an affiliate link on one of my
sites (seems a bit unromantic to me, and I predict the marriage
- if it happens - won't last), and I also sold two pairs of
shoes from another site by getting people to visit the shoedini.com
site via my affiliate link, plus a bonsai tree from another
of my mini
sites.
But that's not all.
I also made three $17 commissions from a
mortgage company, and a whole pile of $1 commissions when
people requested info on shopping coupons. Someone in the
USA signed up for a cell phone plan, and two unfortunate people
followed my link to a site selling hemorrhoid relief cream
and made a much needed purchase.
Plus I made money from people clicking on Searchfeed
links, and more money still from running Google Adsense adverts.
I admit that this was a good day - even
exceptional - but every day, including weekends, I make hundreds
and hundreds of dollars online.
Now it might sound like I'm boasting, but
I'm not telling you all this to show off.
Instead, what I'm hoping to do, is inspire
you and show you ways of achieving the same kind of success.
In fact I'm writing
it for 3 purposes.
1. as an explanation as to why I'm no longer
as active in the internet marketing forums, or publishing
my newsletter as frequently... I'm too busy building profit
making sites, plus taking more long vacations.
2. to gather together some of the articles
and reviews I've written about niche marketing in the hope
that I inspire you to follow my lead and start promoting products
other than how to make money ebooks and software. (because
I've pulled a lot of this together from things I've written
previously there's going to be some repetition, but I hope
you find it all interesting).
3. somewhat ironically
I also hope to use these pages to convince you of the need
to purchase some marketing books and software so that you
can join me in making big dollars.

Ok, let me get started.
I'm an affiliate marketer and I like making
affiliate commissions.
So I'll fly in the face of accepted wisdom
(which deems that you should never tell people you're trying
to sell to them) and I'll be up front about the fact that
I'm hoping to make a few affiliate commissions from you reading
this page. You know it and I know it. So why hide it?
You wouldn't be reading this page if you didn't want to make
money on the Internet, and you know as well as I do that you're
not going to make money without spending some as well.
But I promise you that I'm not going to over-hype things and
say that you'll make tons of money if you buy the software
and books I'm writing about. Some people will succeed and
others won't. It's a fact of life. And it's also a fact (I
think) that the people who take time to educate themselves,
and who work really hard, make more money than lazy know-it-alls
who think that the world owes them a living.
So straight up here's a list of some
of the products mentioned here:
Ebooks:
Strike
it Niche
Minisite
Profits
Tools:
Wordtracker
Adwords
Analyzer
I use them all, and recommend them all.
Ok, so how do I make all this money?
Well it's not, as many people assume, because
of my long running newsletter, or my high traffic ozemedia.com
site. There can't possibly be any connection, because I keep
quiet about my money making web sites. Why? Because I've found
that people tend to copy the ones I mention.
So the income the sites make isn't anything
at all to do with my reputation as an affiliate marketer.
And in fact that "reputation" counts for nothing
in the wider scheme of things. Remember, I'm only known in
this one small niche.
So it the money comes in because of four things:
Education - I've spent years
learning all the techniques and tricks of the trade. Some
things I've pioneered, but mostly I've learned by reading
everything written about affiliate marketing from Allan Gardyne's
long running
Associate Programs newsletter to Rosalind Gardner's The
Super Affiliate Handbook. My favorite affiliate marketing
books include Michael Campbell's Clickin'
It Rich, James Martell's Affiliate
Marketers Handbook, Ken Evoy's Affiliate
Masters Course, and Chuck McCulloughs Affiliate
Mistakes.
Research
- although I started out building sites around subjects that
interested me, I now mainly follow the money. To quote the
legendary Marlon
Sanders "Find out where the money is and throw yourself
in its path" In other words I find out what people are
searching for - and buying - online, and I build sites to
cash in on that market. Intensive keyword research is a must.
These days I mainly use Ad
Word Analyzer which is an extremely useful piece of software,
and Wordtracker
where I have an annual account.
Hard Work - there's no getting
away from the fact that you won't succeed without hard work.
No one in business does (but you've also got to work smart).
It's essential to treat working on the internet, even part
time, as a "proper" business. Pretend you've paid
a $100,000 for the business and you'll go broke if you don't
dedicate time to running it. Take time to learn how to run
a business. Study courses and read books on business. Especially
Internet business. And whether you're a full timer or a part
timer, effective time management is a must. One book that's
really helped me is The
Lazy Man's Guide to Online Business by Jim and Dallas
Edwards.
Clever site
building - a lot of it is down to the writing. Whether
you're selling directly from a site, or preselling a product
you're an affiliate of, you need to be able to string a few
words together. I've found it best (like many of the big magazines)
to combine entertainment and information. After all, no one
wants to read anything that's boring.
And here's where many people go wrong... they spend a long
time making a site look great. In fact it consumes most of
their time and they take ages making a site look attractive
rather than making it sell. Forget fancy flash and juicy java,
just get some persuasive words down on the screen and use
a template or a site building tool to look after the look/style
of the page. It's also very important to write for the search
engines as well as your visitors.
Finding a niche.
Since getting inspired by the book Strike
it Niche and by using Adwords
Analyzer to drive extra traffic to my many mini
sites I've dramatically boosted my income in the past
6 months.
Why?
Because Strike
it Niche helped clear my foggy thinking and opened up
my mind to vast new areas of the internet for me. For much
of the recent past I'd been bogged down in the tiny "marketing"
niche, and now I'm active in numerous niches.
Today the bulk of my income comes from outside
the affiliate program - work from home - internet marketing
area.
It's why I don't appear to be as active
anymore.
But the truth is I'm busier than ever, and
hard at work promoting products in other niches.
Lots of niches.
Take a look at this recent screen shot from
Clickbank
showing the sales I made in just one day with just one of
my Clickbank accounts. As you can see the majority of sales
are of ebooks from niches outside marketing. |